If you live in the Richmond area, you’ve no doubt heard of American Family Fitness Centers (www.amfamfit.com).  They have seven locations from the Southside even as far North as Fredericksburg….several of which boast brand new facilities and state of the art fitness equipment.  Well, I had the absolute pleasure of working with them on the relaunch of their “Hot Mamas” campaign.  We did several photo shoots for the revamping of the brochures and the posters, and I couldn’t be happier with the results.

The Hot Mamas program is 12 week fitness program for “new moms and moms to be” according to their brochures.  Ladies work with their own personal trainers to help them not only maintain but even achieve certain fitness goals while expecting and after delivering.  As you can see from the images below I worked closely with several of the participants.  Every single one had nothing but excellent things to say about the program.  They absolutely loved it!  So please, if you know someone who is expecting…pass the word along.;-)  

I want to give a HUGE thanks to my wonderful friend Marta (www.martalocklear.com) that helped me out sooo much while I was up in Fredericksburg doing a few of the shoots!  You were a Godsend!!!

Be sure to look out for the posters at your location!  Here are just a few that are out there:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And below you’ll find just a few of my faves from these sessions….so many were incredible, but I can’t show them all!  Meet the Hot Mamas!!!